SEO blogs

26 October 2020

SEO blogs
  • 18 Safe Ways to Prepare & Optimize Your Website for the Holidays via @bhartzer
    26 October 2020

    Implement these tips to secure your site, protect your domain name, and prevent any problems from arising this busy holiday season.

    The post 18 Safe Ways to Prepare & Optimize Your Website for the Holidays via @bhartzer appeared first on Search Engine Journal.

  • Why Local Reviews Matter in the Restaurant Industry
    26 October 2020

    Managing reviews for multiple restaurant locations comes with unique challenges. Which begs the question, do local reviews matter in the restaurant industry? What your customers are saying about you is indicative not only of their own experience but can influence whether others are willing to dine with your restaurant at all.

    How can you ensure consistency in responses to both positive and negative reviews at scale? 

    Who will be responsible for monitoring new reviews, and will that person also tasked with answering each one? 

    When should an issue raised in a review be escalated, and how will your team make use of all of the data these interactions produce, anyway?

    These are important questions and they are worth getting right. Local reviews are an extension of your customer service channels but can also have an oversized impact on the restaurant’s search visibility and conversion rates from online to offline. In fact, UC Berkeley researchers found some time ago that even a half-star rating increase on Yelp translated to a 19% greater likelihood the location’s seats would be full at peak meal times. Over on Google, reviews are the second-most important Local Pack ranking factor and influence organic local search rankings, as well.

    We asked enterprise marketing experts to share the importance of reviews for restaurants as well as a few tips to get you prepared for the upcoming holiday season 2020. Here’s what they recommend:

    Cook up a delicious local listings profile. 

    Your search presence across engines, directories, and networks sets an expectation for customers before they ever set foot in your restaurant. Inaccurate store hours, a misplaced map pin, or outdated business description information can taint a customer’s experience before they have a chance to be wowed by your delicious eats and killer service—and that experience can result in a negative review, too.

    Tips:

    Make the most of those tasty GMB reviews.

    Google reviews are incredibly impactful, but don’t worry if you don’t have a perfect five-star rating. Even the Great Wall of China gets negative reviews. In fact, as of today, one of the world’s most astonishing engineering marvels has a 4.2 overall rating on Google. 

    “I wanted to play catch with a foot ball (sp) but they would not let me,” says Tanner, while Catherine mistakenly believes it’s a Chinese restaurant and is upset that her GrubHub order hasn’t arrived.

    You can’t please everyone.

    What matters most is that your brand has the tools, team members, and technology in place to monitor and respond to reviews at scale in as near to real-time as possible.

    Tips:

    Dig into the entire buffet of local review sites

    Of course, Google My Business isn’t the only local reviews game in town. Although 63.6% of consumers say they are likely to check online reviews on Google before visiting a business, many use multiple sites to validate their dining decisions. 

    Yelp has over 28 million monthly users, for example, and 18% of the reviews on its platform are for restaurant businesses. What’s more, a one-star increase on Yelp can boost a restaurant’s profits by up to 9%.

    Your brand must be present and engaged when and wherever consumers are talking about your restaurant locations.

    Tips:

    • Make sure active networks are part of your local marketing strategy, particularly as your market shifts and changes due to the pandemic
    • Optimize Yelp and your other social and local reviews profiles for social distancing terms to speak directly to consumers searching for specific types of services. 
    • Not sure where conversations are happening around your brand? Get a free local audit so you have a seat at the table where consumers are interacting and mentioning you outside of your current purview.

    Want to learn more?

    The post Why Local Reviews Matter in the Restaurant Industry appeared first on Rio SEO.

  • Any recommendations for free content/courses/videos for beginner SEO?
    26 October 2020

    I'm a completely new to SEO so any material geared towards beginners would be much appreciated. Cheers!

    submitted by /u/thejambag
    [visit reddit] [comments]
  • Amazon Stores: An Essential Guide for Driving Growth with Storefronts via @AMZRobynJohnson
    26 October 2020

    Learn about the new features that come with Amazon Stores and how they can drive traffic, increase your conversions, and boost your brand.

    The post Amazon Stores: An Essential Guide for Driving Growth with Storefronts via @AMZRobynJohnson appeared first on Search Engine Journal.

  • Get Actionable SEO, PPC & Content Tips from Expert Speakers at SEJ eSummit via @MrDannyGoodwin
    26 October 2020

    SEJ eSummit, our virtual conference, returns in January. Grow your knowledge, skills, and network. Early bird rates expire soon,don't miss out!

    The post Get Actionable SEO, PPC & Content Tips from Expert Speakers at SEJ eSummit via @MrDannyGoodwin appeared first on Search Engine Journal.

  • Video: Mike Blumenthal on review attribution in local search
    26 October 2020
    Reviews can be used for a way to speak to your customers and as a competitive intelligence tool.
    Please visit Search Engine Land for the full article.
  • How to Turn SEO Into a Measurable Revenue Generator [Webinar] via @brentcsutoras
    26 October 2020

    Join our next webinar and learn how you can demonstrate SEO ROI to C-suite and attribute your company’s revenue growth to your SEO efforts.

    The post How to Turn SEO Into a Measurable Revenue Generator [Webinar] via @brentcsutoras appeared first on Search Engine Journal.

  • The Weekly SEO - Issue 97: Internal vs External SEO Teams 🔗 - Oct 26th 2020
    26 October 2020
    Comment

    Hi there 👋

    Following some further clarification on what in the...passages are, I thought I had a, somewhat, clearer idea of what they’re going to be used for. That was until I read this thread from Patrick Stox.

    He believes we could see a fundamental shift in how SERPS look, as Google can now identify key areas of content, create their own summaries and cite and link to parts of pages that cover the topic. Mind blown 🧠💥

    There’s been some more nuggets from SEO Twitter too. Stephen Kenwright creates a mammoth thread with a list of free/cheap SEO tools that make your life easier!

    Finally, My Post of the Week from Rand is an awesome article on how he has entirely reversed course on building an internal team vs. using agencies, consultants, and contractors. My view is that the most effective SEO strategies have clear synergy between internal teams and partners. Both bring out the best in each other.

    That’s it! Have a great week.

    Andrew Charlton

    Post of the Week Why You Should Hire Agencies & Consultants (for everything you can)

    sparktoro.com

    Sponsored Link Effortless SEO Testing

    Easily track the changes you make to pages and websites, to see if they have an effect on Google rankings and clicks.

    Great for agencies with clients on retainers:

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    Get started with SEO testing and SEO split testing today.

    seotesting.com

    News 6 lockdown consumer trends that will be here for the long term

    New data from Google provides some important clues as to which consumer trends may sustain in the long term! While this is specific for the UK, many of these trends will be similar across many parts of the globe.

    thinkwithgoogle.com

    Google Answers If Site Section Can Impact Ranking Score of Entire Site

    Can a single site section impact the ranking scores of an entire website? See John Mueller's answer! 💡

    searchenginejournal.com

    Content SEO Copywriting: The 19 Best Tips To Increase Traffic and Conversions

    There's some fantastic writing principles in this article by seobility. I could probably do with implementing a few of them myself! 🤔

    seobility.net

    Tech Interest Taxonomy: A knowledge graph management system for content understanding at Pinterest

    I found this absolutely fascinating from the Pinterest engineering team! To better understand trends, Pinterest needed a taxonomy that they could associate with pins. This article details how they done that using machine learning, and how it is now used across 20 countries in 17 different languages.

    medium.com

    Outreach On a Scale of 1 to PBN, How Bad Could a Link Kill Your Brand?

    Want to learn how to identify PBN's, so that in the long run you're not penalised? Check out this article by Khris Marcial 👊

    launchpadpr.co

    Processes & Frameworks What We Learned From A "Google Only" Marketing Approach

    A very interesting case study by Mike Blumenthal on trying to increase visibility for a very local business using 'Google only' tools, including the website builder in GMB. Super detailed review of a 15 month campaign. 👏

    gatherup.com

    Adjusting Featured Snippet Answers by Context

    As always, Bill Slawski breaks down a complicated Google patent and makes it easy to understand, so that we garner some insight into how Google is adjusting featured snippet answers by context.

    seobythesea.com

    Tools ImportFromWeb: Web Scraping for Google Sheets

    This looks pretty cool! Using a simple Google Sheets function you can scrape data from the web including Google Search results, Amazon, and more! 🔥

    nodatanobusiness.com

    My Products 💡 Simple Forecasting Models for SEO Teams [Free Trial]

    Forecast and model your performance for the next 12 months across organic traffic, revenue and ROI.

    futurethought.io

    This RSS feed is published on https://theweeklyseo.com/. You can also subscribe via email.

  • What Is E-A-T And Why It's Important For SEO​
    26 October 2020
  • Tracking the Shopping SERPs.
    26 October 2020

    Now Google has begun rolling out the Organic listings for Google Shopping in the UK, we wanted to know how much of an impact this really has on the SERPs, and how much it will impact both Paid and Organic channels.

    Why do we care about this?

    This is a huge introduction to Organic search for retail websites – no longer is the coveted Shopping performance purely for Paid channels! But that doesn’t mean Organic is just going to start flying, and as with anything Organic, there has to be some way the products are being ranked. It isn’t a free-for-all; there is a system. And that is a system we wan’t to monitor. 

    First step? Track the landscape.

    What are we tracking?

    Google has already said the PLAs at the top of the main results page will remain as paid-only listings, which means the changes are happening on the Shopping tab itself. So, unlike our previous analysis on aspects like the map pack, we needed to extend our bespoke SERP Real Estate (SRE) tool to assess the Shopping tab specifically instead of the main page.  

    Because of that, we’re tracking the presence of Paid and Organic shopping listings, on the Shopping tab, to identify things like:

    • How frequently combination listings appear – Paid + Organic
    • How frequently a site appears in both types of listing
    • How frequently the same products appear in both types of listing 
    • Which websites dominate the results?
    • How does estimated CTR vary depending on if you appear in Paid or Organic listings?
    • How are the listings changing over time?
    • Are we seeing different sites in the Paid listings vs. the Organic?

    All of this information then allows us to:

    1. Identify changes in real time and react accordingly
    2. Identify trends in listing performance and appearance, to factor into our performance forecasts and reporting
    3. Identify new competitors appearing across both Paid and Organic – just because their websites aren’t ranking on the first page of the main results, doesn’t mean they aren’t appearing at product level in the Shopping tab
    4. Spot trends in product performance and how that differs on the Shopping tab compared to other Paid listings, and how it compares to other Organic listings
    So, how are we doing it?

    In our admittedly preachy introductory post to SRE, we mentioned flexibility and integration being driving philosophies for its development. We’ve executed and analysed a further 260K searches since then. In this instance however we’re leaning towards flexibility, building out a specialised function to monitor the introduction of organic listings in Google Shopping. And from there, who knows where we might take it.. In the humble words of the immortal Michael Bolton:

    Incredible thoughts, incredible minds
    Too many great ideas inside
    It’s a miracle my head can contain them
    My spectacular brain
    For all humankind
    Changing how we think about space and time
    Now it’s time to share them with the people, my brain is a genius

    – Incredible Thoughts, The Lonely Island

    To achieve this we curated a list of the most important retail-centric search queries across our client base, prioritised by their ecommerce performance in Google Ads. Access to data like this is a huge advantage of product development from within an agency. In doing this we have an input data set of keywords we know have proven sustained interest and propensity to drive sales i.e. likely candidates [we assume] to trigger Google Shopping listings.

    Over time we will be scaling up and out, expanding our set of search queries with the intention of covering more niche industries. This will help us to develop detailed benchmarks trickling down from broad retail industry expectations to more narrowly tailored markets.

    Expansion won’t be limited to search queries. We will also be exploring different geographies, search operators and devices to help us generate insight to influence successful SEO strategies for Shopping.

    Okay, so how are we doing this exactly? We work with SerpApi (10/10 product ) to collect raw SERP information across search engines. The special sauce is in how we apply data science to the raw results and automate this to deliver continuous insight a la dashboards, Slack alerts and insight decks. To give a small but vague taste of the secret recipe: it’s about quantifying and modelling the SERP as it appears to a human to derive trends and insights, such as attention commanded by different domains based on how much real estate they own and in what location/s [, location, location].

    So, a lot of promises there but nothing tangible yet. While you sit there working on getting hyped we will make sure that we collect enough information to deliver on our promises. By reading this you have entered a binding agreement to return in a few weeks to read our follow-up. Thanks, bye!

    The post Tracking the Shopping SERPs. appeared first on FOUND.

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26 October 2020

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