26 October 2020SEO blogs
26 October 2020
Implement these tips to secure your site, protect your domain name, and prevent any problems from arising this busy holiday season.
The post 18 Safe Ways to Prepare & Optimize Your Website for the Holidays via @bhartzer appeared first on Search Engine Journal.
26 October 2020
Managing reviews for multiple restaurant locations comes with unique challenges. Which begs the question, do local reviews matter in the restaurant industry? What your customers are saying about you is indicative not only of their own experience but can influence whether others are willing to dine with your restaurant at all.
How can you ensure consistency in responses to both positive and negative reviews at scale?
Who will be responsible for monitoring new reviews, and will that person also tasked with answering each one?
When should an issue raised in a review be escalated, and how will your team make use of all of the data these interactions produce, anyway?
These are important questions and they are worth getting right. Local reviews are an extension of your customer service channels but can also have an oversized impact on the restaurantâs search visibility and conversion rates from online to offline. In fact, UC Berkeley researchers found some time ago that even a half-star rating increase on Yelp translated to a 19% greater likelihood the locationâs seats would be full at peak meal times. Over on Google, reviews are the second-most important Local Pack ranking factor and influence organic local search rankings, as well.
We asked enterprise marketing experts to share the importance of reviews for restaurants as well as a few tips to get you prepared for the upcoming holiday season 2020. Hereâs what they recommend:Cook up a delicious local listings profile.
Your search presence across engines, directories, and networks sets an expectation for customers before they ever set foot in your restaurant. Inaccurate store hours, a misplaced map pin, or outdated business description information can taint a customerâs experience before they have a chance to be wowed by your delicious eats and killer serviceâand that experience can result in a negative review, too.
- Claim and verify all available locations, whether they are franchises, corporate, etc. Clean up any duplicate listings and resolve ownership issues.
- Stay current with trending keywords and phrases for restaurants and use these to optimize listings and local pages.
- Get our Definitive Guide to Managing Online Listings for Restaurant Chains (free download) to learn more.
Google reviews are incredibly impactful, but donât worry if you donât have a perfect five-star rating. Even the Great Wall of China gets negative reviews. In fact, as of today, one of the worldâs most astonishing engineering marvels has a 4.2 overall rating on Google.
âI wanted to play catch with a foot ball (sp) but they would not let me,â says Tanner, while Catherine mistakenly believes itâs a Chinese restaurant and is upset that her GrubHub order hasnât arrived.
You canât please everyone.
What matters most is that your brand has the tools, team members, and technology in place to monitor and respond to reviews at scale in as near to real-time as possible.
- Donât leave your diners hanging; 53% of customers expect businesses to respond to negative reviews within a week, but 63% have experienced a business simply not responding at all. Check out the doâs and donâts of responding to negative reviews here.
- Even if you had a review management strategy in place before, itâs important to update your policies and templates in keeping with the current environment of physical distancing, enhanced sanitization, curbside pickup, and more
Of course, Google My Business isnât the only local reviews game in town. Although 63.6% of consumers say they are likely to check online reviews on Google before visiting a business, many use multiple sites to validate their dining decisions.
Yelp has over 28 million monthly users, for example, and 18% of the reviews on its platform are for restaurant businesses. Whatâs more, a one-star increase on Yelp can boost a restaurantâs profits by up to 9%.
Your brand must be present and engaged when and wherever consumers are talking about your restaurant locations.
- Make sure active networks are part of your local marketing strategy, particularly as your market shifts and changes due to the pandemic.
- Optimize Yelp and your other social and local reviews profiles for social distancing terms to speak directly to consumers searching for specific types of services.
- Not sure where conversations are happening around your brand? Get a free local audit so you have a seat at the table where consumers are interacting and mentioning you outside of your current purview.
Want to learn more?
- Read Local Reviews Strategy: 10 Ways to Make Yours Smarter & More Effective
- Browse Local SEO Tips for Restaurant & Grocery Brands During COVID-19
- Get your business cooking with local marketing solutions built for enterprise brands
The post Why Local Reviews Matter in the Restaurant Industry appeared first on Rio SEO.
26 October 2020
26 October 2020
Learn about the new features that come with Amazon Stores and how they can drive traffic, increase your conversions, and boost your brand.
The post Amazon Stores: An Essential Guide for Driving Growth with Storefronts via @AMZRobynJohnson appeared first on Search Engine Journal.
26 October 2020
SEJ eSummit, our virtual conference, returns in January. Grow your knowledge, skills, and network. Early bird rates expire soon,don't miss out!
The post Get Actionable SEO, PPC & Content Tips from Expert Speakers at SEJ eSummit via @MrDannyGoodwin appeared first on Search Engine Journal.
26 October 2020Reviews can be used for a way to speak to your customers and as a competitive intelligence tool.
Please visit Search Engine Land for the full article.
26 October 2020
Join our next webinar and learn how you can demonstrate SEO ROI to C-suite and attribute your company’s revenue growth to your SEO efforts.
The post How to Turn SEO Into a Measurable Revenue Generator [Webinar] via @brentcsutoras appeared first on Search Engine Journal.
26 October 2020Comment
Hi there 👋
Following some further clarification on what in the...passages are, I thought I had a, somewhat, clearer idea of what they’re going to be used for. That was until I read this thread from Patrick Stox.
He believes we could see a fundamental shift in how SERPS look, as Google can now identify key areas of content, create their own summaries and cite and link to parts of pages that cover the topic. Mind blown 🧠💥
Finally, My Post of the Week from Rand is an awesome article on how he has entirely reversed course on building an internal team vs. using agencies, consultants, and contractors. My view is that the most effective SEO strategies have clear synergy between internal teams and partners. Both bring out the best in each other.
That’s it! Have a great week.
Andrew CharltonPost of the Week Why You Should Hire Agencies & Consultants (for everything you can) Effortless SEO Testing
Easily track the changes you make to pages and websites, to see if they have an effect on Google rankings and clicks.
Great for agencies with clients on retainers:
- deliver more value, grow and renew retainers
- keep clients calm by running small tests before big changes
- keep clients informed and happy
New data from Google provides some important clues as to which consumer trends may sustain in the long term! While this is specific for the UK, many of these trends will be similar across many parts of the globe.Google Answers If Site Section Can Impact Ranking Score of Entire Site
Can a single site section impact the ranking scores of an entire website? See John Mueller's answer! 💡SEO Copywriting: The 19 Best Tips To Increase Traffic and Conversions
There's some fantastic writing principles in this article by seobility. I could probably do with implementing a few of them myself! 🤔Interest Taxonomy: A knowledge graph management system for content understanding at Pinterest
I found this absolutely fascinating from the Pinterest engineering team! To better understand trends, Pinterest needed a taxonomy that they could associate with pins. This article details how they done that using machine learning, and how it is now used across 20 countries in 17 different languages.On a Scale of 1 to PBN, How Bad Could a Link Kill Your Brand?
Want to learn how to identify PBN's, so that in the long run you're not penalised? Check out this article by Khris Marcial 👊What We Learned From A "Google Only" Marketing Approach
A very interesting case study by Mike Blumenthal on trying to increase visibility for a very local business using 'Google only' tools, including the website builder in GMB. Super detailed review of a 15 month campaign. 👏Adjusting Featured Snippet Answers by Context
As always, Bill Slawski breaks down a complicated Google patent and makes it easy to understand, so that we garner some insight into how Google is adjusting featured snippet answers by context.ImportFromWeb: Web Scraping for Google Sheets
This looks pretty cool! Using a simple Google Sheets function you can scrape data from the web including Google Search results, Amazon, and more! 🔥Simple Forecasting Models for SEO Teams [Free Trial]
Forecast and model your performance for the next 12 months across organic traffic, revenue and ROI.
26 October 2020
26 October 2020
Now Google has begun rolling out the Organic listings for Google Shopping in the UK, we wanted to know how much of an impact this really has on the SERPs, and how much it will impact both Paid and Organic channels.Why do we care about this?
This is a huge introduction to Organic search for retail websites â no longer is the coveted Shopping performance purely for Paid channels! But that doesnât mean Organic is just going to start flying, and as with anything Organic, there has to be some way the products are being ranked. It isnât a free-for-all; there is a system. And that is a system we wanât to monitor.
First step? Track the landscape.What are we tracking?
Google has already said the PLAs at the top of the main results page will remain as paid-only listings, which means the changes are happening on the Shopping tab itself. So, unlike our previous analysis on aspects like the map pack, we needed to extend our bespoke SERP Real Estate (SRE) tool to assess the Shopping tab specifically instead of the main page.
Because of that, weâre tracking the presence of Paid and Organic shopping listings, on the Shopping tab, to identify things like:
- How frequently combination listings appear â Paid + Organic
- How frequently a site appears in both types of listing
- How frequently the same products appear in both types of listing
- Which websites dominate the results?
- How does estimated CTR vary depending on if you appear in Paid or Organic listings?
- How are the listings changing over time?
- Are we seeing different sites in the Paid listings vs. the Organic?
All of this information then allows us to:
- Identify changes in real time and react accordingly
- Identify trends in listing performance and appearance, to factor into our performance forecasts and reporting
- Identify new competitors appearing across both Paid and Organic â just because their websites arenât ranking on the first page of the main results, doesnât mean they arenât appearing at product level in the Shopping tab
- Spot trends in product performance and how that differs on the Shopping tab compared to other Paid listings, and how it compares to other Organic listings
In our admittedly preachy introductory post to SRE, we mentioned flexibility and integration being driving philosophies for its development. Weâve executed and analysed a further 260K searches since then. In this instance however weâre leaning towards flexibility, building out a specialised function to monitor the introduction of organic listings in Google Shopping. And from there, who knows where we might take it.. In the humble words of the immortal Michael Bolton:
Incredible thoughts, incredible minds
Too many great ideas inside
Itâs a miracle my head can contain them
My spectacular brain
For all humankind
Changing how we think about space and time
Now itâs time to share them with the people, my brain is a genius
â Incredible Thoughts, The Lonely Island
To achieve this we curated a list of the most important retail-centric search queries across our client base, prioritised by their ecommerce performance in Google Ads. Access to data like this is a huge advantage of product development from within an agency. In doing this we have an input data set of keywords we know have proven sustained interest and propensity to drive sales i.e. likely candidates [we assume] to trigger Google Shopping listings.
Over time we will be scaling up and out, expanding our set of search queries with the intention of covering more niche industries. This will help us to develop detailed benchmarks trickling down from broad retail industry expectations to more narrowly tailored markets.
Expansion wonât be limited to search queries. We will also be exploring different geographies, search operators and devices to help us generate insight to influence successful SEO strategies for Shopping.
Okay, so how are we doing this exactly? We work with SerpApi (10/10 product ) to collect raw SERP information across search engines. The special sauce is in how we apply data science to the raw results and automate this to deliver continuous insight a la dashboards, Slack alerts and insight decks. To give a small but vague taste of the secret recipe: itâs about quantifying and modelling the SERP as it appears to a human to derive trends and insights, such as attention commanded by different domains based on how much real estate they own and in what location/s [, location, location].
So, a lot of promises there but nothing tangible yet. While you sit there working on getting hyped we will make sure that we collect enough information to deliver on our promises. By reading this you have entered a binding agreement to return in a few weeks to read our follow-up. Thanks, bye!
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26 October 2020Cyber Security Blogs
26 October 2020Cybercriminals have already reportedly posted the details of 300 Vastaamo patients - and are threatening to release the data of others unless a ransom is paid.
26 October 2020
Thanks to you and your continuous support, our cybersecurity solutions were nominated and chosen as finalists for the Computing Security Awards 2020 edition! We are proud and excited to be chosen among the brands that enable online security to be closer to what it should be: easily achievable, easily managed, all-encompassing. We have been deemed […]
The post Heimdal™ Security Is a Finalist for Computing Security Awards 2020 in Eight Categories! appeared first on Heimdal Security Blog.
26 October 2020With a fuller picture of the Kubernetes threat matrix, security teams can begin to implement mitigation strategies to protect their cluster from threats.
26 October 2020
.ZaLtOn file extension is placed on all of your files? .ZaLtOn Virus File is also known as Xorist ransomware which locks files on a computer and demands money to be paid as a ransom for unlocking them. Xorist Ransomware (.ZaLtOn...
26 October 2020
.BCCaEaadBA file extension is placed on all of your files? .BCCaEaadBA Virus File is also known as Avaddon ransomware which locks files on a computer and demands money to be paid as a ransom for unlocking them. Avaddon Ransomware (.BCCaEaadBA...
26 October 2020
What Is Vizom Trojan Vizom Trojan is a recently discovered computer malware that is spread in active attack campaigns. The targets are high-profile in the detected activity, which means that the hacking group behind it must be experienced in planning...
The post Remove Vizom Trojan From Your Computer appeared first on How to, Technology and PC Security Forum | SensorsTechForum.com.
26 October 2020HackerOne Integrates Platform Through New Agreements
Security firm HackerOne has announced a range of new partnerships and integrations to enable its platform to fit better with existing security and development workflows.
These include agreements with ServiceNow and PagerDuty to provide real-time updates of critical vulnerabilities, enabling their customers to respond rapidly to threats.
A new class data and log aggregation toolis provided through integrations with Splunk and Sumo Logic, while customers that leverage Kenna Security and Brinqa can import their data from HackerOne into these applications.
In addition, a collaboration with interactive cybersecurity training organization HackEDU enables their developer training to be automatically adapted to the vulnerabilities found by hackers in customer programs.
HackerOne also outlined a number of further integrations in the pipeline. These include a new GitHub addition and Microsoft products such as Azure DevOps and Microsoft Teams.
Co-founder of HackerOne, Michiel Prins, said: âOur mission is to empower the world to build a safer internet. While this may start with knowing where youâre vulnerable, what happens next is vital. With best-in-class integrations, HackerOne empowers customers to increase efficiency, collaboration and scalability by bringing industry-leading tools into the HackerOne ecosystem and creating seamless workflows within those tools.â
Discussing its integration with HackerOneâs platform, Steve Gross, senior director of strategic business development at PagerDuty, commented: âNotification and communication of a vulnerability is one of the most important aspects of security teamsâ workflows. The sooner the right team members are notified that a high or critical bug has been reported, the sooner they will be able to start the remediation process.
âWith the potential of a delayed or missed notification being a data breach, the stakes are high. To meet these challenges, PagerDuty is excited to work with HackerOne to provide real-time updates of critical vulnerabilities being reported so customers can optimize response times and begin remediation as soon as possible.â
26 October 2020Multiple chicken diners said their usernames and passwords were stolen and the accounts used to place high-volume orders.
26 October 2020Industry watchers explore the story of McAfee, from its founding in 1987, to its spinoff from Intel, to how it's keeping up with competitors.
26 October 2020
We’ve teamed up with Acme Corporation (name changed for privacy and security reasons) to bring you a very detailed look at how a medium-sized business managed to successfully include web security testing in their SDLC processes. Before introducing Acunetix, Acme had major problems with web...
The post Web Application Security Testing in an Agile Software Development Life Cycle – A Technical Case Study appeared first on Acunetix.